Orange Vista LLC, is a Chicago-based boutique consultancy. The company works with enterprise customers across the spectrum. Utilizing a combination of market research, strategy and innovative ideation, Orange Vista will help companies reach a fuller potential.
Orange Vista has deep expertise in the following areas:
- Research – market structure, competitive analysis, focus groups, customer segmentation
- Digital Marketing – content, analytics, social media strategy, channel analysis
- Design Methods – A/B testing, directed storytelling, experimentation, prototyping
- Consumer Behavior – online/offline behavior, network effects, value proposition
- Business Development and Lifecycle Analysis – From idea to exit, stage identification, evidence of “traction”, lead qualification, relationship management
Brigitte Anderson, Principal, is a professional with over 16 years of experience in diverse industries such as ﬁnancial services, education, non-proﬁt, manufacturing and digital health. She has lived in Chicago, New York, London, Johannesburg, and Nairobi. Brigitte holds an AB in Anthropology from Princeton University and an MBA from The University of Chicago Booth School of Business with dual concentrations in Strategic Management and Entrepreneurship. Within Chicago, she acts as a mentor and supporter of the cultural and innovation economies.